It is one of the biggest changes in the world of direct response marketing from 20 years ago. There was a time, not that long ago, when a...

In 1975, my father passed away. In the days that followed, my mother received more than two dozen letters from friends and relations....

96 out of 100 businesses fail. 80% within the first two years. What is the difference between a highly successful and profitable business...

I love simple lessons. They are easy to learn, easy to remember (or they should be) and always useful for many years and various...

P.S.: I know it's odd to see the P.S. at the start of a blog post, but I just couldn't wait to tell you this; I now have room to add two...

Do clients show love for freelancers? Do freelancers return the favor? The other day, I had to break things off with a client. While it...

A/B testing… Everyone tells you all the time to do A/B testing. Without it, you never learn, never grow, never win. How else will you...

Higher costs… Challenges in addressability… Decreased performance… No, I’m not writing about Direct Mail. Today’s marketers face a triple...

As a copywriter, I try to read what other copywriters have to say about copywriting. Recently, I came across a blog post that would...

A/B Test. On the second day of Direct Marketing 101, your mentor or boss told you to test, test, test. (On my whiteboard, everyday, I see...

I have a client who loves long copy. I have a client who loves short copy. The other day, I saw an ad looking for a writer. The post set...

Does spelling matter? Does grammar matter? Many years ago, I came across a blog from Tia Ghose, a writer for “LiveScience.” The headline...

Why do some lists work and others do not? What criteria are important when selecting a list for testing? I've compiled factors that can...

Lists… If you do any Direct Mail campaigns, you need lists. They are the gasoline of your marketing engine. But for many people, even...

88 days… And that includes Saturdays and Sundays! There are 88 days between today (September 19) and December 15. Why is that so...

The other day, I read a statistic that, in the course of the average lifetime, a person will speak 370,110,001.3 words. That’s a lot of...

Let’s face it… digital is everything today. All CMOs and Marketing Directors think about is the next tweet (or X-out) or YouTube video,...

Direct Mail Marketing appeals to both halves of your brain: it is one-half art and one-half science. The art is found in the copy and...

I f you are a freelance copywriter, then this is a very familiar scenario: You see an opportunity. You respond. The prospective client...

What does the future hold for Direct Mail Marketing? Dozens of “smart consultants” will tell you to focus your campaigns on email,...